Keep things simple for new families by sending a letter welcoming them to the school community. The letter should come from a real person, ideally the chair. Begin with a friendly opening and a paragraph containing key points, then break down the information and end on a friendly note.
You might also include:
Chair’s welcome: A short but personal note. What do they love most about the PTA?
Head’s testimonial: What value does the PTA add to the school? How do staff support it?
Objectives: What’s the PTA’s primary goal? How do you aim to achieve it? What are you raising funds for at the moment?
What we’ve achieved: What has the PTA funded in recent years? Who benefited, and what could they do better as a result?
Events we hold: Annual events and plans for the coming year, particularly the autumn term.
How they can help: There are lots of ways to find their feet. Could they man a stall? Are there jobs they can do from home? Do you run affiliate schemes? Does their employer match fund?
What happens next?: Will you send a newsletter or an invitation to a meeting? Does the PTA hold a ‘tea and tissues’ morning?
Call to action: What would you like them to do? Join your Facebook group, email any questions?
Sign off: Something like ‘I look forward to getting to know you,’ keeps it personal.
- Download the Welcome letter template