Boosting support: Visitors
Visitors are crucial to a summer fair - they are, after
all, the ones who are spending their money! To attract lots of
visitors, you need a strong marketing campaign.
The key is to tell people three times in three different ways.
Here are a number of advertising ideas and an approximation of when
you should implement them. Be sure to pick methods that ensure a
slow burn and wide reach over several weeks.
Once you know the date of your fair, send a 'save the date'
reminder out to parents through your usual channels. Six weeks
before: Start promoting your event. Begin the campaign with social
media as it's a fantastic way to reach lots of people easily, with
no printing cost. Continue to promote regularly in the run-up to
your fair through digital posters. Think of different messages you
can use to start building excitement, whether that's highlighting
main attractions or letting people know what auction prizes they
can win. While social media speaks to parents, use flyers in book
bags to whip up excitement among pupils.
One month before
Place posters in the local library, doctors' surgeries, leisure
centres and other public places. See if you can get posters in the
windows of local shops or on the noticeboards of businesses. This
is where having a main attraction such as zorbing or a circus can
really help draw in a wider audience.
Two weeks before
Send a media release to local newspapers and radio stations. Do
a leaflet-drop to local residents. Offer them free entry (or a free
cuppa) and, if relevant, give them contact details for booking any
specific attractions. Not only will this go some way to mitigating
against all the disruption and noise, but it also widens your
potential support base.
One week before
Display banners locally (seek permission from your local
authority at least a month beforehand). Banners can be a great
investment, but choose generic wording, such as 'summer fair this
Saturday' so they can be used every year - most councils only let
you put your sign up for one week anyway.
A few days before
Have a final push through social media, and ask your Headteacher
to make announcements in assembly, reminding everyone about key
stalls and attractions on offer.
Read our stall and attraction ideas to offer visitors a fair to
Share this page