Promoting your campaign

This handy guide will help you identify your likely support base, and develop a marketing strategy to take you from pre-launch to the final push!

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In our promotions guide, we have outlined some ideas for promoting your project at the various stages of your campaign. It is important to be aware that in order for your project to be successful, you will need to dedicate a considerable amount of time to promotion – keeping your supporters engaged and on board throughout.

The most important aspect of your campaign is building a tribe of supporters. The average individual has 170 supporters on social media, so assuming you get your pitch right, for every person you tell, you will very quickly reach thousands more.