Creating a PTA logo
We're told that having a logo is important for
businesses and charities, but is it the right thing for your PTA? A
good logo combines text and imagery to form one visual symbol which
represents your brand. You could use the school logo, but many PTAs
choose to have their own symbol to separate their fundraising from
the rest of the school activities.
Should your PTA have a logo?
Before briefing a designer, or having a go yourself,
think about your PTA and what you want its logo to represent. What
is your purpose? What are your values? Numerous PTAs have logos, so
scour social media and the internet for inspiration too.
Having your PTA logo on posters and publicity means
everyone will know who organised your events and where the money is
going. A picture speaks a thousand words, and it's much easier for
people to spot a logo on a flyer than read all the words.
Brainstorm for ideas
When it comes to designing your logo, appeal for
skills in the local community, including parents and staff. Can a
local business do it at a charitable rate, or in exchange for
advertising in your next event programme?
- Colours: do you want to incorporate your
school colours to visually show the link between the PTA and the
school, or do you want to distinguish your logo and make it stand
out? Equally, could you incorporate the school logo or elements of
- Wording: when using wording, bear in mind the
size at which the logo will be printed - it needs to be equally as
legible on a social media post or flyer as it is on a fair
- Less is more: don't be tempted to cram too
many colours, words or elements onto your logo. It needs to be
simple and distinct.
- Content: consider what each element of your
logo design brings to the whole and how it reflects your PTA. Why
have you chosen the colours, words or shapes? If it doesn't make
sense to you, it won't make sense to your audience, so brainstorm
with your committee and consider a variety of designs to find the
- Do your research and find out what makes good logo design. We
like this explanation of the process from 99designs.
Use logo design software
There are many options you can use, from complete beginner to
- High-end: The industry standard software
for logo design is Adobe Illustrator, which is part of the Adobe
Creative Suite. As such, this is a very expensive option, but it's
worth asking if anyone in your community already has it and can
help you to design a logo. Another high-end product to look out for
- Mid-range: Logomaker and Logojoy are
both mid-range options, which are worth considering and again may
already be available to a mum or dad at your school.
- Low-cost: Canva is
very popular with our PTA+ community for poster design, but can
also be used to create logos and, as a low-cost product, is a great
option for any PTA.
Find a designer
Not all PTAs will be lucky enough to have a designer
on their committee, which is where websites such as Fiverr come in
handy. Fiverr allows you to find a freelance designer who can
design a logo at a low cost. Be careful to agree on how many
changes you are allowed to make, and don't get caught up in extras
you likely won't need, such as stationery design and social media
The size is right
Logos come in all sizes but beware if you only have a
.jpeg or .png file that it can only be used at a certain size. Ask
your designer for a vector file, which can be used at any size at
all and will remain crisp and clear even on a large banner.
An alternative option is to run a design competition
with the pupils. This way, the logo will always be a reminder to
viewers of the reason for the PTA and the heart of the cause.
Explain what you are looking for in as much detail as possible and
send out templates in class. Ask pupils to draw a design for the
PTA, awarding prizes in each year for the best ones. Your committee
might choose, or the whole school could vote. Not only will this
result in a PTA logo, but it will raise awareness of the PTA
throughout the whole school community.
Once you have your logo, you've got the beginnings of
a strong brand identity. Now you can think about other publicity
such as websites, posters, social media, banners and newsletters.
By deciding on the look and feel of your PTA, you've made it easier
to stand out and found a way to connect with your audience on an
Share this page