Why your PTA should try crowdfunding!
With a ready-made network, schools are in the best
possible position to make a success of digital fundraising, so what
are you waiting for?
What is crowdfunding?
Rather than asking one donor for
a large investment,
crowdfunding asks a large crowd of donors to
each make a small
This method of fundraising is especially effective for schools,
given that you have a ready-made network of people in your
community who have a vested interest in seeing your project
succeed. Rather than tapping
up the same group of people -
parents - time and again, crowdfunding enables you to
to a wider network of extended family, community
groups and local
The benefits of a well-managed crowdfunding campaign go far
beyond the extra funds in your bank... Crowdfunding helps raise
awareness of your school's vision, opens doors to new opportunities
and partnerships, and increases
your support base for future
What makes a good project?
If this is your first crowdfunding campaign, then concentrate on
a project that is likely to motivate your community to donate. You
will need to create a compelling story that clearly illustrates how
your school will prosper as a result.
Explain how you will deliver the project, in what timeframe and
who will benefit. Consider the amount
of funding this project
having a successful launch project will enable you to
follow up with subsequent campaigns in the future, so set a modest
target, say between £1,000 and £5,000.
What should we include
in our campaign?
Donors will want to know how their hard-earned cash will be
spent, and that they can trust you to deliver. Cost out your
funding target and provide a sensible plan to show donors that your
project is feasible - include maintenance and running costs.
Outline how additional funds will be used should you exceed your
fundraising target, and what you plan to do in the event of a
How do we get our
Think of this as an advertising campaign - why do so many people
share the John Lewis advert every Christmas? What will make people
want to share your project? Research similar crowdfunding campaigns
- were they successful, and how engaging was the pitch? Give your
project a simple, attention-grabbing strapline and spend some time
creating eye-catching visuals to
be used on your website, on
social media, in blogs, etc.
Get in-depth guidance
Subscribe to our
sister resource, FundEd, for
just £90 (+VAT) a year and get
access to a wealth of targeted crowdfunding guides, including:
- A Crowdfunding Handbook - From preparing your
project to thanking donors, this guide gives a valuable overview of
all the steps to consider.
- Promoting Your Campaign - Identify your likely
support base using our mind-mapping template, and develop a
to take you from pre-launch to the final
- Rewards: Everything You Need to Know - What
might encourage your donors to dig deeper? What makes a good
- Scheduling a Campaign - Allow time to plan and
prepare, recruit support, launch and engage donors and complete
- Building a Support Base - Supporters should
include those who are likely to pledge money
as well as those who
could spread news of your campaign to the widest possible
For more information, go to funded.org.uk.
JustGiving's 'Campaigns' platform enables you to link
individuals' fundraising pages to your school's crowdfunding page.
How about having a one-month push where everyone in your community
helps raise funds? Find out more at justgiving.com/pta.
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