Cake stall success
Cake stalls take very little organisation and are
immensely popular, making them the perfect PTA fundraiser! Forget
tupperware boxes and cling film - entice fairgoers from across the
room with a sumptuous display of sweet treats!
Requesting cake donations
To ensure maximum profit on the day, try to get as many cakes
donated as possible. Appeal to supporters - mums, dads,
grandparents, children, and neighbours. Don't ask for too much, if
everyone supplies ten cupcakes each, you'll be well on your way.
Ask donors to provide a list of ingredients along with their
To pull in potential donors, use our cake poem examples - stick the poems on a
plate or advertise it across social media/on posters to grab
everyone's attention. Let everyone know where and when they need to
deliver their cakes. Set up your stall at least an hour before the
Pricing up your cakes
You don't want to empty people's pockets, but remember you're
there to raise money. Price cakes according to size and intricacy.
As a rough guide:
- 30p for small cupcakes decorated by children,
- 75p for a large slice of cake,
- £1 for fancy cupcakes.
Displaying your cakes
Make your display look as enticing as possible... Seek out a
variety of different cake stands of varying heights - not only will
this make it easier to fit more on the table, but people will also
be drawn in by all your mouth-watering goodies as they
Try to label your cakes, making it easier for visitors to choose
- this won't take long, just some cut-up card and a marker pen to
make some stand-up labels.
Give your sale a vintage twist by sourcing old-fashioned cups
and saucers from charity shops, popping a moist muffin in the cup,
and wrapping these in cellophane. Your price can increase to cover
the cost of the crockery!
Variations to help boost profits
Position your display near the tea and coffee stall to maximise
sales of both cakes and hot drinks! You could also have a
cake-decorating table for children nearby, with plain fairy cakes
or cookies, different coloured icing in squeezy bottles and a
choice of toppings from silver balls to dolly mixtures.
Can one of your talented supporters (or a local cake decorator)
donate a fabulous, large, decorated cake to be used for a 'guess
the weight of the cake' game? If your event is themed, see if you
can reflect that with a large winter wonderland fruit cake or a Mad
Hatter cake for an Alice-in-Wonderland-themed summer
fair. While people are queuing up for a chunk of chocolate
brownie, perhaps they'd like to throw in £1 to have a guess!
Prepare a sheet of possible guesses, taking names and contact
numbers down against each guess. The person with the correct
answer, wins the cake!
Email us your tips to
getting the best from your cake stall. We'd love to hear from
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