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Guide to running a grotto

Visiting Santa at the Christmas fair is an exciting experience for children, so make it truly magical!

  1. Once a date has been agreed, start scouting around for a Santa or have several Santas working in shifts. Enlist some volunteers as elves, helping to manage those waiting, and organising presents. Source a Santa outfit - can you borrow one from a local community group or church?
  2. Decide what form your grotto will take. With the right decorations and a sprinkle of imagination, you can transform almost anywhere into a grotto! Find examples from PTAs on our PTA+ Pinterest board. Use sheets of fabric to cover the walls, and have tinsel, a Christmas tree, empty boxes wrapped to look like presents, cotton wool and fairy lights. Have a large comfy chair for Santa.
  3. Source your gifts, taking into account your costs and potential profit. Aim to pay around £1.50 per child. Gifts might include selection boxes, books, or toys. On average, PTAs charge around £3 to visit Santa, including a gift. Buy toys in bulk - take a look at our online suppliers directory.
  4. Have a schedule where children and parents can pre-book slots to visit Santa. Think about how long each child will spend with Santa - will he read a story, ask them what they want for Christmas, or is it just a quick hello? Allocate enough time for each child and ask them to arrive 10-15 minutes before. Will children go in individually or in groups? If in groups, how many can you fit into your grotto? Once your schedule has been drawn up, start selling slots.
  5. Promote your grotto schedule as often as possible - on your website, Facebook, noticeboard - to make sure no children miss out. Ask for names and numbers to make sure you can contact people if they are late on the day. Allow plenty of time to set your grotto and have plenty of volunteers to hand.
  6. On the day you'll need several volunteers to ensure the grotto runs smoothly. Try to give Santa the name of the child/children before they go in, so he can make his message personal. Give Santa a code word or signal when the time slot is nearing the end, so he can round it up. Keep a few slots for children who haven't pre-booked.

Christmas fair grotto tips and advice

Finding Santa: If you're finding it hard to get a willing volunteer to don the red suit, try asking the local Rotary, Lions, Scouts, sports clubs or even a local councillor and appeal to dads, grandads and uncles. Failing that, as young children sometimes find a man in a big beard a bit scary, how about having a 'Mrs Christmas' instead?

Two Santas: To avoid queues, many PTAs use a two-Santa system. If you plan to do this, make sure parents are made aware beforehand, and be cautious of having them both walk around your fair at the same time!

DBS checks: While there is no requirement for Santa to undertake a DBS check, it is best practice to make sure that your volunteer Santa is aware of child protection procedures, and understands how you would like them to interact with the children. Have another person in the grotto when the children are present - that person should be DBS checked. Encourage parents and carers to accompany their children into the grotto, too.

Sponsorship: In an ideal world you want your grotto gifts to cost no more than £1.50 per child, but better still, find a sponsor to foot the bill! It's an easy concept to sell to a local business - you can be specific about how the money will be spent (emphasising the joy that these presents will give the children), and the exact amount required. Offer to have a sign saying 'This grotto is sponsored by [xxx] company', giving them recognition.

TFH grotto Leaderboard

Grotto success story:

Tracey Morgan-Willcox, PTA Vice-Chair, Raysfield Infant School (180 pupils) told us: 'We had a grotto a few years ago which was all blacked out with a few fairy lights, but we found some children were scared of the dark and didn't want to come in! Last year we went for a winter wonderland theme: everything was white, silver and blue - it was truly magical. Our decorations were sourced locally in pound shops. We acquired an old wooden fire surround and used this as our focal point. We bought large polystyrene white balls which we made to look like snowballs, and had a large, inflatable snowman. On the walls we used snow scenes and covered the doorway with a silver and white homemade ribbon curtain. Children were far happier to come into a bright white lit-up snow scene than our previous grotto. We also used a 'Santa Stop Here' sign and some Christmas music whilst others were waiting. Each child received a quality book that was age related (this gift went down better with parents), a selection box or sweet tube, as well as a candy cane and a Santa's grotto sticker. We charged £3 per child. We used a time-slot system with parents pre-booking in the month leading up to the fair, but we also had spare slots for those who turned up on the day. We called children in by name and Santa made a fuss of them and told them a short story about himself and how busy he was! We ususally raise around £500 on the grotto alone. My advice is to go for quality and experience rather than letting profit rule this stall.'

Download this step-by-step guide to running a grotto as a PDF.

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  • No need to apply or buy your own licence (saves £40 registration fee and £20 annual renewal fee).
  • No need to spend weeks begging local companies to donate prizes.
  • No need to worry about what details have to go on the tickets.
  • The design, printing and drawing of tickets is all taken care of.

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