Working with photographers
Everyone knows that professional photographers work with
schools for formal photos, but have you thought about involving
them in PTA events too?
Working with a professional photographer means having
professional products and services for which you can charge a
premium. And building a relationship with any local supplier means
you can access each other's support bases and push your PTA out
into the community. From donating photography sessions as a raffle
prize to bringing their services to an event, there are a number of
ways in which a local photographer can assist a PTA.
Asking a local photographer to donate a raffle prize for your
fair should be an attractive offering as it allows them to promote
their business, and will probably lead to additional profits. For
example, if the prize is a free photoshoot with one print, the PTA
gets a free raffle prize while the photographer can make money from
extra prints ordered by the winners.
Fair photo booth
A photo booth is a great event attraction that everyone can take
part in. All that's needed is a backdrop and some silly props for
people to choose from. While this can be run by PTAs, last year's
GDPR regulations mean taking the photos yourselves and then storing
and distributing them can be a red-tape nightmare. By drafting in
the help of a local photographer, you can charge more for a photo,
plus they will have better-quality props and equipment. They will
also have knowledge of dealing with images, especially of minors,
correctly. Charge them for a pitch or take a percentage of
Give your families the opportunity to get studio-quality images
with a family photo fundraiser. This type of fundraiser offers a
great profit for little outlay, and benefits both parties.
Run the event at the weekend and book 15-minute timeslots in
advance. Charges depend on how you're going to make a profit. There
are two ways to do this - keeping part of (or all) the ticket price
as profit, or making commission on the photographer's photo sales
after the event. Consider whether any prints or digital copies will
be included in the price.
Ask people for preferred timings in the run-up to the event, and
book them in as close to the time as you can. Leave the odd slot
free to give leeway for overrunning or latecomers. Ask for payments
At the event, have seating and refreshments available for anyone
waiting. Families will come in at their chosen time, be
photographed, and then after the event the photographer will follow
up orders and contact parents. This means limited effort for the
PTA and fewer GDPR concerns.
Getting a photographer on board
Approaching a business may seem intimidating, but the key thing
to remember is that the event will benefit the photographer as much
as it will the PTA. Not only will working with you give them access
to the whole school as a potential customer base, but it's also a
way for them to get a foot in the door and show their skills to the
school, lining them up for other things such as formal portrait and
When seeking support from local companies, make sure you
approach them with a few different projects in mind, with varying
levels of commitment. Giving a choice means they'll be more likely
to pick one rather than say no. Why not propose all options to a
photographer and see what they're happy to do? You may even find
that together you can come up with your own fundraiser.
For more information
Visit our county suppliers directories to find
photographers local to you.
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